This analysis is based on the query: electronics and 3TG.
The language/market analysed is en/ALL.
We've analysed the open web to identify and characterise engagement around this topic.
Our measures correlate strongly with market choice and are strong predictors of future behaviour.
This report provides you with a rapid, accurate view of the market, and key diagnostics which enable you to drive better market performance.
This narrative does not display a clear pattern of emotional responses.
This matrix shows the topics which are driving emotional engagement, and the tone of the associations between them.
RED indicates a negative association, GREEN a positive one. WHITE means a neutral connection, and BLUE, an association driven by anticipation and expectation.
This matrix gives you an 'at-a-glance' view of the overall complexity, engagement, and tone of the narrative. It also makes clear any cross-cutting concerns which lie at the centre of the narrative.
This index ranks media voices according to their power to lead debate and shape perception, and drive market performance in terms of preference and desirability.
This is not a volumetric measure: often, the most popular media are not the ones with the strongest impact on topical or social engagement.
Affect Orientation is a measure of the degree to which the narrative stimulates an emotional response: active or passive, positive or negative. Most narratives are simply neutral, and do not provoke any emotional response.
Narratives such as this, which are driven by active, positive engagement, have momentum. They will thrive and prosper. Powered by enthusiasm and energy, they exhibit growth and adaptation, and drive behaviour.
Understanding of the structure of the narrative, offers orientation on the long-term value of engagement, and the manner in which to engage, to achieve Communication Power.
Characterised by intense debate, Tribal narratives - such as this one - are driven by personal experiences or commercial perspectives, bringing divergent POVs.
The vast majority of this debate, this flow, has no impact. Far less than one percent of content in such a narrative, will have any significance.
Although it is easy to be a participant, it is far more difficult to be a player or leader in such narratives.
This narrative shows mass participation, but its content is poorly defined. Nobody is quite sure what the conversation is really about. Nor, does the majority of existing content successfully provide definition or focus. Whilst there's a lot of buzz, there is a lack of clear direction.
Content Power is a measure of the power of individual pieces of content.
This measure is independent of the number of people seeing or sharing this content (it is not volumetric). It is a true measure of content's intrinsic power.
The content shown here has been selected for its ability to drive market performance against preference and desirability.