This analysis is based on the query: ICMM principles.
The language/market analysed is en/ALL.
We've analysed the open web to identify and characterise engagement around this topic.
Our measures correlate strongly with market choice and are strong predictors of future behaviour.
This report provides you with a rapid, accurate view of the market, and key diagnostics which enable you to drive better market performance.
This narrative does not display a clear pattern of emotional responses.
This matrix shows the topics which are driving emotional engagement, and the tone of the associations between them.
RED indicates a negative association, GREEN a positive one. WHITE means a neutral connection, and BLUE, an association driven by anticipation and expectation.
This matrix gives you an 'at-a-glance' view of the overall complexity, engagement, and tone of the narrative. It also makes clear any cross-cutting concerns which lie at the centre of the narrative.
This index ranks media voices according to their power to lead debate and shape perception, and drive market performance in terms of preference and desirability.
This is not a volumetric measure: often, the most popular media are not the ones with the strongest impact on topical or social engagement.
Affect Orientation is a measure of the degree to which the narrative stimulates an emotional response: active or passive, positive or negative. Most narratives are simply neutral, and do not provoke any emotional response.
Understanding of the structure of the narrative, offers orientation on the long-term value of engagement, and the manner in which to engage, to achieve Communication Power.
The vast majority of narratives, campaigns or brands are - like this one - Transient. Such narratives will fall away without investment of time or resources.
These are poor choices for the positioning of brands or themes for communications. As issues, they are not expected to persist or grow.
Strategically, such narratives are often easy to 'own', but they must be driven, or connected to greater relevance and/or differentiation, to have long-term value.
This narrative's content shows only average definition. There is some understanding, and existing content resources that understanding reasonably well.
We can learn from current content,and there is some space for novelty. However, this narrative demonstrates little long-term engagement.
Content Power is a measure of the power of individual pieces of content.
This measure is independent of the number of people seeing or sharing this content (it is not volumetric). It is a true measure of content's intrinsic power.
The content shown here has been selected for its ability to drive market performance against preference and desirability.