Narrative Analysis

"Uber credit card"

About This Analysis

This analysis is based on the query: "Uber credit card".

The language/market analysed is en/ALL.

Produced for on 28/10/2017.

What We've Done

We’ve analysed the whole of the web to identify and characterise engagement around this topic.

How We Do It

Our measures correlate strongly with market choice and are strong predictors of future behaviour.

Why This Matters

This report provides you with a rapid, accurate view of the market, and key diagnostics which enable you to drive better market performance.

Narrative > Emotional Response

How Does The Market Feel?

Affect is a rich measure of the emotional tone of the significant content. Understanding of the emotional drivers empower you to better understand, and respond appropriately to, the emotional impact of the narrative.

In this chart, positive emotions are highlighted in green, whereas negative emotions are red.

If there is a clear tonality to the emotions expressed, such as expectation or apprehension, these are shown in purple.

The intensity of the colour indicates the intensity of each emotion.

The width of each arc reflects the degree to which the named emotion contributes to the overall emotional response.

Broad emotions, such as fear and love, are closer to the centre of the chart. The more subtle emotions, which contribute to those broad emotions, are shown in the concentric rings further out. Moving out from the centre, each ring shows a further level of detail.

Narrative > Topics & Themes > Relationships

What Are The Key Topics?
What Are Their Relationships?

This matrix shows the topics which are driving emotional engagement, and the tone of the associations between them.

RED indicates a negative association, GREEN a positive one. ORANGE means a neutral connection, and BLUE, an association driven by anticipation and expectation.

This matrix gives you an 'at-a-glance' view of the overall complexity, engagement, and tone of the narrative. It also makes clear any cross-cutting concerns which lie at the centre of the narrative.

Narrative > Media > Power

Which Media Drives This Category?

This index ranks media voices according to their power to lead debate and shape perception, and drive market performance in terms of preference and desirability.

This is not a volumetric measure: often, the most popular media are not the ones with the strongest impact on topical or social engagement.

Outlook > Affect > Orientation

What's the Emotional Centre of the Narrative?

Affect Orientation is a measure of the degree to which the narrative stimulates an emotional response: active or passive, positive or negative. Most narratives are simply neutral, and do not provoke any emotional response .

Narrative > Content > Exploration

What Does The Most Powerful Content Look Like?

Outlook > Engagement > Classification

What's the Nature of the Narrative?

Understanding of the structure of the narrative, offers orientation on the long-term value of engagement, and the manner in which to engage, to achieve Communication Power.

Narrative > Content > Power

Title Content Power Publication Date
Uber just released the ultimate millennial credit card 135.0 2017-10-25
Updating a payment method on your account | Uber 70.5 --
Uber has a new credit card for people who want to earn ... 57.0 2017-10-25
Where can I view my credits? | Uber 54.0 --
I have an outstanding payment | Uber 43.5 --
Uber Rides into Credit Card Market with No-fee Card 42.0 2017-10-26
Uber Credit Card Launched | Ubergizmo 38.0 --
How to View and Update Your Payment Method | Uber Blog 37.5 2015-08-05
Uber: One Easy Way to Get 20% Off Your Uber Rides | Money 33.0 2015-04-21
No Credit Card? No problem! Just use VCpay | Uber Blog 33.0 2015-03-24
Uber’s new credit card could be a tough sell (updated) 33.0 --
Uber’s new credit card payment system in India is broken ... 32.0 2015-07-13
Is the new Uber credit card a must-have for travelers? 31.5 2017-10-25
Now Pay For Your Uber With Cash In 4 More Cities! | Uber Blog 31.5 2015-07-20
I used the wrong payment method or profile | Uber 30.0 --
Uber team up with Barclays to launch visa credit card offering digital reward schemes 30.0 2017-10-26
Uber Is More Convenient And Compliant | Uber Blog 30.0 2015-07-08
Uber Launches No Annual Fee Branded Credit Card ⋅ 27.0 2017-10-26
Amex - Uber | American Express Platinum Card® 27.0 --
Uber's new credit card targets Millennials - Oct. 25, 2017 27.0 2017-10-25
Luhn/ at master · KingsMentor/Luhn · GitHub 26.0 --
GitHub - KingsMentor/Luhn: Smooth UI for Credit Card Entry ... 26.0 --
The Uber story | Uber 25.5 --
Uber Tries To Charge $12,000 For 35 Minute Trip From ... 25.5 --
jitpack-io ( / Starred · GitHub 24.0 --
Tips: How to Register In Uber If You Don’t Have A Credit Card 24.0 2015-12-15
tunjos (Tunji Olu-Taiwo) / Starred · GitHub 24.0 --
Isabellle (Isabelle Lepez) / Starred · GitHub 24.0 --
GitHub - szn0212/Luhn: Smooth UI for Credit Card Entry on ... 24.0 --
aliumujib (Abdul-Mujib Aliu) / Repositories · GitHub 24.0 --
ratm (Gregory Kokanosky) / Starred · GitHub 24.0 --
Lollo0520 (Lollo) / Starred · GitHub 24.0 --
roughike (Iiro Krankka) / Starred · GitHub 24.0 --
Uber Partner App Download | Uber MNL Tips 22.0 --
Netswipe turns your webcam into a credit card reader ... 21.0 --
RBI makes it compulsory for Uber to follow two-step ... 20.0 2014-08-23
Don't have a credit card? Get your UberBLOM prepaid card ... 18.0 2015-08-20
Legal | Uber 18.0 --
Uber’s New Credit Card Targets Millennials « CBS Philly 18.0 --
Uber - Frequently Asked Questions - American Express 18.0 --
Watchdog - Preventing credit card fraud - BBC One 18.0 --
Basics: How to Change Cards For Payment in ... - Uber MNL Tips 17.0 2015-01-18
Uber Gets Into Credit Cards To Finance Gas For Drivers ... 17.0 2015-06-10
The Uber credit card may be worth watching – Points may be transferable 16.0 2017-10-26
Hacked Uber Accounts Trump Credit Cards On ... - 16.0 2016-01-21
Pro Tips: Your Payments Questions Answered | Uber Blog 15.0 2015-12-23
Introducing the Uber Visa Card 15.0 --
Rider Tip: How to Solve Uber Error Credit Card Deemed Invalid 14.0 2015-08-08
Capital One Is Offering Free Uber Rides to Card Members 14.0 --
Payments | Uber MNL Tips 13.0 --
Introducing the Uber Visa Card 12.0 --
Introducing the Uber Credit Card | Uber 12.0 --
Uber is Introducing a Credit Card (And Millennials will love it!) - WLI Blog 12.0 2017-10-26
Uber's next PR stunt is delivering Xiaomi phones 12.0 --
Uber Credit Card To Offer Airline Mileage Transfers?! - One Mile at a Time 10.0 2017-10-27
Is Uber already harming the traditional taxi? - BBC News 9.0 2015-05-15
Safety - Sign Up to Drive or Tap and Ride | Uber 9.0 --
Hacked Uber accounts sold on dark web for more than credit ... 8.0 2016-01-20
GitHub - card-io/ The open-source code ... 8.0 --
Uber taken for a ride by scammer drivers earning profit ... 8.0 2015-06-30
Cancelling an Uber ride | Uber 7.5 --
Head Out this Weekend with Free uberPOOL Rides ... - Uber Blog 6.0 2016-03-02
Learn How Uber Keeps Riders and Drivers Safe | Uber 6.0 --
How SNAP Helps Businesses Promote Social Rewards 6.0 2012-03-27
How To Settle Outstanding Balance in Uber | Uber MNL Tips 3.0 2015-07-11
How did my dad's Uber account get hacked? - BBC News 3.0 2015-05-27
Uber Manila Rider Guide - Uber MNL Tips 2.0 --
Uber vs. Lyft: The credit cards don't lie - Fortune 2.0 --

What Content Drives The Narrative?

Content Power is a measure of the power of individual pieces of content.

This measure is independent of the number of people seeing or sharing this content (it is not volumetric). It is a true measure of content's intrinsic power.

The content shown here has been selected for its ability to drive market performance against preference and desirability.