This analysis is based on the query: Sustainable procurement.
The language/market analysed is en/ALL.
We've analysed the open web to identify and characterise engagement around this topic.
Our measures correlate strongly with market choice and are strong predictors of future behaviour.
This report provides you with a rapid, accurate view of the market, and key diagnostics which enable you to drive better market performance.
Affect is a rich measure of the emotional tone of the significant content. Understanding of the emotional drivers empower you to better understand, and respond appropriately to, the emotional impact of the narrative.
In this chart, positive emotions are highlighted in green, whereas negative emotions are red.
If there is a clear tonality to the emotions expressed, such as expectation or apprehension, these are shown in purple.
The intensity of the colour indicates the intensity of each emotion.
The width of each arc reflects the degree to which the named emotion contributes to the overall emotional response.
Broad emotions, such as fear and love, are closer to the centre of the chart. The more subtle emotions, which contribute to those broad emotions, are shown in the concentric rings further out. Moving out from the centre, each ring shows a further level of detail.
This matrix shows the topics which are driving emotional engagement, and the tone of the associations between them.
RED indicates a negative association, GREEN a positive one. WHITE means a neutral connection, and BLUE, an association driven by anticipation and expectation.
This matrix gives you an 'at-a-glance' view of the overall complexity, engagement, and tone of the narrative. It also makes clear any cross-cutting concerns which lie at the centre of the narrative.
This index ranks media voices according to their power to lead debate and shape perception, and drive market performance in terms of preference and desirability.
This is not a volumetric measure: often, the most popular media are not the ones with the strongest impact on topical or social engagement.
Affect Orientation is a measure of the degree to which the narrative stimulates an emotional response: active or passive, positive or negative. Most narratives are simply neutral, and do not provoke any emotional response.
Narratives such as this, which are driven by active, positive engagement, have momentum. They will thrive and prosper. Powered by enthusiasm and energy, they exhibit growth and adaptation, and drive behaviour.
Understanding of the structure of the narrative, offers orientation on the long-term value of engagement, and the manner in which to engage, to achieve Communication Power.
A small number of narratives, campaigns or brands are - like this one - Timeless: characterised by long-term, deep engagement, and driven by a small number of key players who are often experts and authorities.
These narratives are good choices for the positioning of brands or themes for communication activities. They are high-value but difficult to own, so focus is key.
As issues however, these narratives are expected to persist or grow.
This narrative stimulates long-term engagement. There is some understanding, and existing content provides reasonable definition. Whilst we can learn from existing content creation, there is also space for novelty that can capitalise on the strong pre-existing engagement.
Content Power is a measure of the power of individual pieces of content.
This measure is independent of the number of people seeing or sharing this content (it is not volumetric). It is a true measure of content's intrinsic power.
The content shown here has been selected for its ability to drive market performance against preference and desirability.