RE-SOURCING NARRATIVE ANALYSIS

Narrative: "Mandatory recycling rates" lithium

About This Analysis

This analysis is based on the query: "Mandatory recycling rates" lithium.

The language/market analysed is en/ALL.

What We've Done

We've analysed the open web to identify and characterise engagement around this topic.

How We Do It

Our measures correlate strongly with market choice and are strong predictors of future behaviour.

Why This Matters

This report provides you with a rapid, accurate view of the market, and key diagnostics which enable you to drive better market performance.

Narrative > Emotional Response

This narrative does not display a clear pattern of emotional responses.

Narrative > Topics & Themes > Relationships

Engagement around this topic does not display a clear pattern of topics and themes.

Narrative > Media > Power

This dataset does not show a clear pattern of media power.

Outlook > Affect > Orientation

What's the Emotional Centre of the Narrative?

Affect Orientation is a measure of the degree to which the narrative stimulates an emotional response: active or passive, positive or negative. Most narratives are simply neutral, and do not provoke any emotional response.

Narrative > Content > Exploration

What Does The Most Powerful Content Look Like?

Outlook > Engagement > Classification

What is the Nature of this Narrative?

Understanding of the structure of the narrative, offers orientation on the long-term value of engagement, and the manner in which to engage, to achieve Communication Power.

The vast majority of narratives, campaigns or brands are - like this one - Transient. Such narratives will fall away without investment of time or resources.

These are poor choices for the positioning of brands or themes for communications. As issues, they are not expected to persist or grow.

Strategically, such narratives are often easy to 'own', but they must be driven, or connected to greater relevance and/or differentiation, to have long-term value.

How Efficient is Existing Content?

The narrative's content lacks focus. Existing content does a poor job of giving it definition.

Whilst there is genuine opportunity for new approaches to content, it may be difficult for new content to stimulate engagement.

Narrative > Content > Power